Privacy Policy

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website at www.darceylane.com and thank you for your interest. Below, we outline how we handle your personal data when you use our website. Personal data refers to all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Darcey Lane London. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data. For inquiries, contact us at Info@darceylane.com.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" string and the lock symbol in your browser’s address bar.

2) Data Collection When Visiting Our Website

When you use our website for information purposes only (i.e., without registering or transmitting information to us), we collect data that your browser sends to our server, known as "server log files." This data is technically necessary to display the website and includes:

  • Our visited website

  • Date and time of access

  • Amount of data sent in bytes

  • Source/reference from which you reached the page

  • Browser used

  • Operating system used

  • IP address (anonymized, if applicable)

Processing is carried out per Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. This data is not shared or used otherwise, but we reserve the right to check server log files retrospectively if there are indications of unlawful use.

3) Cookies

To enhance your experience and enable certain functions, we use cookies on various pages. These small text files are stored on your device. Session cookies are deleted after your browser session ends, while persistent cookies remain to recognize your browser on subsequent visits, expiring after a set period.

Cookies may process user information like browser, location data, and IP addresses. They simplify processes like saving your cart contents for future visits. Processing occurs per Art. 6(1)(b) GDPR for contract fulfillment or Art. 6(1)(f) GDPR for our legitimate interest in optimal website functionality and user-friendly design.

We may collaborate with advertising partners to enhance our website’s appeal, storing third-party cookies on your device. You will be informed about these cookies’ use and data scope in relevant sections below.

You can configure your browser to notify you about cookies, accept them selectively, or block them entirely. Cookie management varies by browser:

  • Internet Explorer

  • Firefox

  • Chrome

  • Safari

  • Opera

Note that disabling cookies may limit website functionality.

4) Making Contact

When you contact us (e.g., via contact form or email at Info@darceylane.com), we collect personal data as indicated in the contact form. This data is used solely to respond to your inquiry or for contact and technical administration purposes, per Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, the legal basis is Art. 6(1)(b) GDPR. Data is deleted after your inquiry is resolved, unless statutory retention obligations apply.

5) Data Processing for Customer Accounts and Contract Processing

Per Art. 6(1)(b) GDPR, we collect and process personal data you provide for contract fulfillment or when opening a customer account on www.darceylane.com. Data collected is visible in input forms. You can delete your account at any time by contacting Info@darceylane.com. Data is stored for contract processing and blocked after completion or account deletion, respecting tax and commercial retention periods, unless you consent to further use or we reserve legally permitted use.

6) Use of Your Data for Direct Advertising

6.1 E-mail Newsletter Registration
By subscribing to our email newsletter, we send regular updates about Darcey Lane London offers. Only your email address is mandatory; additional data is voluntary for personalization. We use a double opt-in process, sending a confirmation email requiring you to verify your consent via a link, per Art. 6(1)(a) GDPR. We store your IP address, ISP, and registration details to prevent misuse. Newsletter data is used solely for advertising purposes. Unsubscribe anytime via the newsletter link or by emailing Info@darceylane.com, incurring only standard transmission costs. Your email is removed from our list unless further use is consented to or legally permitted.

6.2 Newsletter for Existing Customers
If you provide your email when purchasing goods, we may send offers for similar products, per Art. 6(1)(f) GDPR, based on our legitimate interest in personalized advertising. No separate consent is required, but you can object at any time by contacting Info@darceylane.com, and we will cease using your email for advertising.

7) Data Processing for Order Processing

7.1 We share personal data with the transport company for delivery purposes and with credit institutions for payment processing, as necessary, per Art. 6(1)(b) GDPR.

7.2 Payment Service Providers

  • PayPal: Payments via PayPal, credit card via PayPal, direct debit via PayPal, or "purchase on account"/installments (if offered) are processed by PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, per Art. 6(1)(b) GDPR. PayPal may conduct credit checks for certain methods, using address data for statistical probability scoring, per Art. 6(1)(f) GDPR. Details: PayPal Privacy Policy.

  • SOFORT: Payments via SOFORT are processed by SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (part of Klarna Group), sharing order data as needed, per Art. 6(1)(b) GDPR. Details: Klarna SOFORT Privacy Policy.

8) Contact for Review Reminder

With your express consent per Art. 6(1)(a) GDPR, we may use your email for a one-time reminder to review your order on our rating system. You can withdraw consent by contacting Info@darceylane.com.

9) Use of Social Media: Social Plugins

9.1 Facebook Plugins with Shariff Solution
Our website uses social plugins from Facebook, operated by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Using the Shariff solution, buttons are integrated via HTML links, preventing direct connections to Facebook servers until clicked. Upon clicking, a new browser window opens to interact with Facebook plugins. Meta is certified under the EU-US Data Privacy Framework, ensuring GDPR compliance. Details: Facebook Data Policy.

9.2 Google+ Plugins as Shariff Solution
Google+ plugins, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, use the Shariff solution to avoid direct server connections until clicked. Google is certified under the EU-US Data Privacy Framework. Details: Google Privacy Policy.

9.3 Instagram Plugin as Shariff Solution
Instagram plugins, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA, use the Shariff solution. Instagram (Meta) is certified under the EU-US Data Privacy Framework. Details: Instagram Privacy Policy.

10) Online Marketing

10.1 DoubleClick by Google
We use Google’s DoubleClick (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to display relevant ads and track conversions, per Art. 6(1)(f) GDPR. Cookies record ad interactions without personal data. Your browser may connect to Google servers; if logged into a Google account, data may be linked. Opt out by blocking cookies at www.googleadservices.com or via Google Ads Settings. Details: Google Privacy Policy.

10.2 Google AdWords Conversion Tracking
We use Google AdWords (Google LLC) for conversion tracking, setting cookies when you click our ads, per Art. 6(1)(f) GDPR. Cookies expire after 30 days and don’t identify you personally. Opt out via Google Ads Settings or Digital Advertising Alliance. Details: Google Ads Policy.

11) Web Analysis Services

Google Universal Analytics
We use Google Analytics (Google LLC) with the "_anonymizeIp()" extension to anonymize IP addresses, per Art. 6(1)(f) GDPR. Cookies analyze website usage, transferring data to Google’s US servers in exceptional cases. Prevent tracking by adjusting browser settings or using the Google Analytics Opt-Out Plugin. Alternatively, disable Google Analytics (opt-out cookie for this browser/domain only; re-click if cookies are deleted). Cross-device tracking uses an anonymized user ID, which you can deactivate on all devices. Details: Google Universal Analytics.

12) Retargeting/Remarketing/Recommendation Advertising

  • Facebook Custom Audience via Pixel
    With your consent per Art. 6(1)(a) GDPR, we use the Facebook Pixel (Meta Platforms, Inc.) to track user behavior post-ad interaction for statistical purposes. Data is anonymous to us but may be linked to your Facebook profile. Opt out via Digital Advertising Alliance or browser settings. Details: Facebook Data Policy.

  • Google AdWords Remarketing
    We use Google AdWords Remarketing (Google LLC) to advertise via cookies, per Art. 6(1)(f) GDPR. Data may link to your Google account if logged in. Opt out via Google Ads Settings or Digital Advertising Alliance. Details: Google Ads Policy.

13) Rights of the Data Subject

13.1 Under GDPR, you have the following rights regarding your personal data:

  • Right to Information (Art. 15): Access your processed data, purposes, categories, recipients, storage period, and more.

  • Right to Rectification (Art. 16): Correct inaccurate or incomplete data.

  • Right to Erasure (Art. 17): Request data deletion, unless processing is needed for legal or public interest reasons.

  • Right to Restriction of Processing (Art. 18): Restrict processing during verification or objection.

  • Right to Information (Art. 19): Be informed about recipients of corrected or erased data.

  • Right to Data Portability (Art. 20): Receive or transfer your data in a structured format.

  • Right to Withdraw Consent (Art. 7(3)): Revoke consent at any time without affecting prior processing.

  • Right to Lodge a Complaint (Art. 77): Contact a supervisory authority if GDPR is violated.
    Contact Info@darceylane.com to exercise these rights.

13.2 Right to Object
You may object to data processing based on our legitimate interest (Art. 6(1)(f) GDPR) due to your specific situation. We will cease processing unless compelling reasons outweigh your rights or it serves legal claims. For direct marketing, you can object at any time, and we will stop processing for such purposes. Contact Info@darceylane.com.

14) Duration of Storage of Personal Data

Personal data is stored for the duration of statutory retention periods (e.g., tax and commercial law). After expiry, data is deleted unless required for contract fulfillment or initiation, or we have a legitimate interest in continued storage.